Kelly's Roadhouse is a fictional location featured in the 2005 film The Beast of Bray Road and is one of the provincial settings used in the movie. The country-style pub is owned and operated by a woman named Kelly who, unbeknownst to the locals, is actually a werewolf that many have come to refer to as the Beast of Bray Road. Like many such drinking establishments, Kelly's Roadhouse is no stranger to highly intoxicated patrons and the occasional bar fight. On one particular instance, the town's new sheriff, Phil Jenkins had to teach some inebriated locals a lesson by beating them up with a pool stick. The fight was concluded when Kelly brandished a sidearm, forcing everyone to leave. One evening, after hours, Kelly had a sexual encounter Sheriff Jenkins. It was shortly after this dalliance that Sheriff Jenkins learned the truth about Kelly and her supernatural heritage.
Due to licensing rights, the production crew of The Beast of Bray Road were unable to use anything bearing the logo of Budweiser beer in Kelly's Roadhouse, so they substituted it with the fictional Pudweiser beer for all of the related signage.